Top 10 Reasons Why Users Might Be Frustrated With Websites And Why It Matters for Your Business?

If your website is not performing well, then beware! You are losing potential customers! Users frustrated with websites are like a pandemic. Once they develop a bad image of your business, the same they spread all across through bad word-of-mouth marketing. However, it is not very difficult to find whether certain users are frustrated with your website or not. 

Here are the top 10 signals and signs that indicate a website user must be facing frustration from your business website leading to endless troubles for your business. Let’s discuss these signs one by one, and try to discover some solutions through a detailed discussion. Come on, let’s scroll down to talk: 

1. Slow Page Loading Speed, Poor INP Score 

Type your website URL on the search bar and hit enter (or return if you are on a Mac PC). How fast does your website load? Is it taking more than 3 seconds? Oh, Oh! If yes, then you are in trouble! Did you know that according to Google 53% of the website visitors leave a website if it does not load fully within 3 seconds? 

Therefore, make sure that the texts, images, and videos (if any) load really fast on your website. To identify the lags and delays in the load time, you can check the website just by searching it as we stated above. Moreover, you can also run a detailed diagnostic test and check the Interaction to Next Paint (INP) score as per the latest Google Core Updates. 

Key Takeaway: 

Remember, that you can measure the INP score with the help of tools such as:

• Google Page Speed Insights 
• DeBugBear
• Google Search Console (Go to: Experience > Core Web Vitals)

Also, keep in mind that an INP Score which is less than 200 MS is the best for your website. Between 200-300 is Good. Over 300 might land you in trouble. Start optimizing today. 

2. Poor Performance & Rage Clicks 

Furthermore, there is no need to always depend upon professional and paid website management services for a performance check. Rather, manual methods also do a great job. Once you land on your website, check if all the clickable elements are working fine. Ask the following questions: 

• Are you reaching on the desired web page within 3 seconds of a clickable link or element?
• Is there an element that seems clickable but is not clickable indeed?
• Are the redirections going in the right direction, basically if the links provided are leading to the right page?

If these questions have ‘yes’ as the answer, then certainly you are doing quite well. However, if the answer is no, then certainly your users must be frustrated with your website. 

Key Takeaway: 

Why don’t you peak into your data analytics and performance metrics? Check if there are any rage clicks on your website. Rage clicks are the clicks made frequently by a website visitor in frustration. 

It happens when a clickable element does not perform the desired function on time (within 3 seconds). If you find rage clicks on the website, then diagnose what elements are giving such issues and start rectifying the same as early as you can. 

3. ‘Irresponsive’ Website Design 

Is your website working amazingly on the desktop? Ohh Great! But how is it on the smartphone? What about the iPad? How is it going on the Android Tablets? And the latest, how is it responding to the foldable screen devices? Hmmm…..baffled? Well, you do not need to be!

Why did you not ask your website developer for a ‘responsive website design’? Well, don’t worry! It's never too late. Connect with a website development company today and ask for a revamp! Always remember, that more than desktops and laptops, people are more stuck to their smartphones and tablets. Eventually, catering to their needs stands more important from a business point of view. 

Key Takeaways: 

Check your website on all types of devices and ensure that the website performance is top-notch on each type of device. Otherwise, you might lose a potential number of visitors. Website visitors are your ‘would-be customers’ or rather a ‘hot lead’ for your business. So, pay attention. 

4. Unpresentable or Incomplete Content 

If the content provided on your website is not engaging enough or lacks proper information, then certainly it will lead your users to frustrate with website. Therefore, make sure that explain well what your company is all about, what products, and services you offer, and how a visitor can contact you. 

Also, avoid wordy sentences, and unclear thoughts, and try to tell more in fewer words. The more presentable the content, the higher will be the engagement of the website visitors. 

Key Takeaways: 

Always get help from a professional digital marketing team in content writing and search engine optimization (SEO). Never try to copy and paste content from your competitor’s website or any other website. Also, you have to avoid AI-generated content in order to rank higher and stand unique among various competitors. 

Furthermore, make sure that you utilise enough whitespace and make your web pages highly engaging by adding images and videos to the same. This will improve the user experience to a great level. 

5. Misleading & Broken Links 

While posting a blog, creating a landing page, or explaining your services on your website, interlinking, anchor texts, and outbound links are some common practices. These practices not only SEO-optimize the web content but also help the visitors to discover more information with easy navigation. 

However, if the provided links do not redirect to the right information, or show an HTTP Error, then certainly, the reader will get frustrated. He/She might also decide to not even re-visit your website. So, run a thorough website audit and eliminate broken links at the earliest. 

Key Takeaways: 

To diagnose broken links, you can take the help of a professional digital marketing agency in London or a dedicated website development company. A professional team will run your entire content on optimizing tools. It will speed up the diagnosis and will be a better option than manual diagnosis. 

6. Too Many Pop-Ups 

Is your website full of video or graphical pop-ups? Does your website continuously ask the user to subscribe to your newsletter, provide their contact details, or advertise your products this frequently that a reader is unable to read the website content? Let your visitors read and browse your website properly. Do not distract them with unlimited and unnecessary pop-ups. 

Key Takeaways:

Make sure that your website does not open with a pop-up like subscribe to our newsletter, or log in or sign up with our website (until and unless it is too necessary). However, asking to enable cookies is a common trend, so that’s fine. Furthermore, if not necessary, do not auto-play a video on the page that slows down the speed or distracts the reader. 

Similarly, you must incorporate pop-ups at the right time. Say, for example, there is no need to ask the visitor to submit a query as soon as he lands a service page. Rather, the pop-up must come when the reader comes to the end of the page. Likewise, you can plan the ‘right-time’ pop-ups in collaboration with your content writers and creative team. 

7. Repeated Redirecting of Website URL 

Another out-of-the-league reason for users frustrated with websites is continuous or frequent URL redirecting. Check your domain address and ensure that it does not redirect to a server error, HTTP error, or some other website. 

Otherwise, your users will stop visiting your website after a couple of visits. In fact, the majority of the users will not visit your website once they have seen it redirecting to some other page. So, keep the domain updated!

Key Takeaway: 

Keep checking your website domain and ensure that you renew your domain hosting services on time. Otherwise, if your domain expires or is out for sale, then it will not only frustrate your users but also your business image will suffer a loss. So, make sure that your website maintenance services are on time and your domain works well throughout!

8. Baffling Navigation 

If your website navigation is baffling, ambiguous, or unclear, undoubtedly, the users will frustrate with website. Navigation on a website requires a clear user interface that allows its users to find relevant content and elements easily. So, let the users switch between different pages and categories on your website easily. 

The best example of great navigation is an e-commerce platform. It continues giving ‘similar’ product suggestions on every product page. This creates value for the users and keeps them hooked to your business websites. 

Key Takeaways: 

Breadcrumbs play a vital role in a website design when it comes to easy navigation. So, ensure that your website designers incorporate breadcrumbs in the website design. Especially, when it comes to web design in London, web developers often choose only the visual appeal. As a result, they work harder on the front end while the back end suffers. Therefore, pay attention towards user ease, not the visual appeal alone. 

9. Slow CTA Response 

Now, it's time to check the Call to Action buttons on your website. How responsive are they? Is the customer's query reaching the right destination? Also, once a ‘potential customer’ submits a query how quickly the website responds to him? 

Furthermore, the CTAs must also be catchy enough to capture the attention of the visitor. It must provoke excitement in him/her and compel him/her to reach out to your authorized team. 

Key Takeaways: 

Draft catchy CTAs for your website and compelling copies. Make sure that all the CTAs function well and lead the user to the right destination. If it is about submitting a query, also make sure that the potential client who submits the query gets acknowledged. Also, you have to make sure that your team must try to reach the client within 24 hours. Strike the iron when it's hot!

10. Complex User Interface

If the user interface is too complex, certainly it will irritate the users. A cluttered website layout, too fast transitions that do not allow the user to read the content properly, and an overstyled menu that is not easy to understand and find relevant content. All these are examples of a complex user interface. 

Why we are fancying the website? To make the customer journey more engaging right? But what if the fancy elements hurt the user readability and make the customer journey more difficult? So, be mindful and plan the User Interface accordingly. 

Key Takeaways: 

Never put fast transitions on the website layout. It makes users frustrated with websites as they might find it difficult to read the content and use CTAs. Likewise, the menu of the website must be simple and menu-driven. If it is cluttered too much, it will irritate short-tempered users on the one hand, and on the other hand, it will also be unfriendly for people with special needs. 

Having a cluttered layout might disturb the users with small smartphone screens and foldable devices. Eventually, ensure that the user interface does not irritate the user. Rather makes their journey hassle-free. 

The Impact of Poor Website Performance on Your Business 

The website design development has an anecdotal role in your business. The better the website, the higher the customer engagement, and the higher the revenues. Website performance the user experience a visitor gets from it directly impacts your business image. Following are some detailed impacts of website performance on your business: 

1. Business Image 

A smooth functioning website creates a good image of a business in the eyes of a customer. When a customer is impressed with your business website, he/she is more likely to reach out to you to ask for your services. On the contrary, a poorly functioning website that frustrates a user will never bring the user back. 

2. Public Image & Marketing 

Websites are the primary digital marketing tools nowadays. A good website with amazing features and user interface elevates your public image. Moreover, when your website is SEO-optimized for the right keywords, you achieve higher rankings on the Google SERPs. 

Targeting top-searched keywords on your website makes your business stand top on Google SERPs among your competitors. Eventually, a website enhances your public image and helps you market your products and services digitally. 

3. Rapport Establishment 

Furthermore, the more friendly and engaging the content of your website appears to the user, the quicker you establish a rapport with them! Trust is a major issue when it comes to the digital world. These days due to cyber security concerns, net surfers think 10 times before submitting user data on your website or calling a business with the number provided on the website. 

However, it is for sure, if your website appears really trustworthy, you establish a rapport then and there. As an expert, we would advise to necessarily provide your full address and contact details with the name of a valid contact person. This will invite more calls and queries to your business. 

4. Impact on the Sales & Revenues 

On one hand, by establishing rapport with the website visitors, a website invites more queries. Furthermore, when more queries come to your team, they get an opportunity to make more conversions. As the conversion rates begin to increase, so do your sales and revenues. 

5. E-Commerce Operations 

Additionally, a website also opens opportunities to expand in the e-commerce industry. Having a website allows you to open an online store and sell 24*7 online. Again, you double your income this way. Furthermore, in order to work 24*7, you are not even required to hire additional staff. But automation tools used in e-commerce development ease out your journey as well as your business.

6. Strategic Planning

A business website comes with data analytics tools. These tools provide direct access to their owners via the admin panel. Data analytics tools collect user data and provide the business owner with insightful reports about user behaviour. In fact, it is through the data analytics tool only that a business owner can identify rage clicks. 

Similarly, you can also get valuable data about your customers such as how long does a user stays on your website, how many pages he/she browsed for, and what products he/she viewed for a longer period (indicating his/her interests). This way, you can find out your visitors’ interests and requirements and plan marketing strategies, campaigns, and personalised offers for them accordingly. 

How To Fix A Poor Website Design? 

So, if your website demonstrates poor performance as we have discussed above, it will surely land your business in the hot water. Therefore, it is important to rectify website issues as soon as possible and now you can even leverage the power of AI to speed up the rectification. In a nutshell, to fix a poor website design you have the following options: 

• Reaching out to your web developers for a revamp
• Updating the content of your website and making it more informative
• Leveraging AI tools for speedy website design
• Improving the backend for better page load speed
• Working on the technical SEO of the website

We have already provided you with a detailed list of using AI in website design for a better outcome. Try these techniques and experience a faster and better website design along with improved conversion rates. 

Final Remarks 

AI in web design can have numerous benefits for the web developer and the website owner. For the developer, it increases the speed of design and development and for the owner, it brings far more engaging designs. However, people have started judging AI in recent days and have seen it in a negative light. Especially, when 800+ websites were deindexed due to AI-generated content after Google Core Updates, erstwhile AI enthusiasts began to repel from it. But, as an expert, we can advise that using AI as your assistant in the job can do wonders for you. However, do not try to ‘replace yourself’ with AI, otherwise, the consequences will be too harsh to digest. Continue learning! All the best for your AI endeavours that you will try after reading this post!